Our brand architecture
One vision, four expressions
NeuroVeda
Light & sound for the nervous system
Navana
Ayurvedic rituals & botanicals
The Haven
A sanctuary for rest & reconnection
Our primary tool: the ROXiva RX1 pulsed light-and-sound device. See how it works →
Jo & Erik Tandberg
A Bridge Between Worlds
Her favorite gift as a child, other than a puppy, was a microscope when she was eleven years old. Zooming in to see the world opened ideas and pathways within her — through a magnifying glass, a spark, and (sadly) an innocent ant. That early exploration planted a seed that would eventually lead her down the path of natural healing. The blending of neuroscience with Ayurveda would come naturally to Jo and her insatiable quest to know and understand nature's infinite gifts to humanity, both the seen and the unseen.
Jo's path into wellness began in the early 1990s with a devastating diagnosis as a college student that altered her plans and widened her potential. Over the years that followed, while raising a family and caring for her own health, she began studying and then teaching Yoga as a lifestyle beyond asana or movement, and Ayurveda — two sister-sciences that reshaped her own relationship with health. She has spent the years since teaching Ayurvedic wellness classes and leading immersive retreats that weave together yoga, Ayurveda, nourishing food, and time in nature.
Jo is board-certified as an Ayurveda Wellness Counselor from the internationally renowned Kerala Ayurveda Academy, and a certified yoga teacher with over 20 years' experience from Sundara School of Yoga and YogaSpirit Studios. Always a researcher, she has trained in numerous modalities, including Chemistry of Essential Oils, Herbal Formulations, and Reiki Level 2. She is a National Ayurvedic Medical Association (NAMA) Educator, an experienced Veda Talk conference presenter, and an international retreat leader.
She counsels by sharing stories and experiences, teaching the foundations of well-being through the wisdom of ancient systems blended with modern understanding. She offers compassion and dedication in guiding people as they get to know themselves more intimately; she helps create the map and build the toolkit to return to one's true nature through all of life's seasons.
It was that same lifelong pull — toward the place where ancient wisdom and modern science meet — that drew Jo to pulsed light and sound. Meditation practice has never come easily to her creatively active mind and body; but after her first few experiences with combined light and sound therapy, she found herself walking through her days in rose-colored glasses — and holding the idea for NeuroVeda.
Jo lives on Salt Spring Island, BC, with her husband, physicist and artist Erik Tandberg, and their pack of furry animals.
Leadership & Community Roots
Beyond her counseling practice, Jo is an entrepreneur and educator. In 2018 she founded and led ZV Botanicals, an Ayurvedic wellness and botanicals brand she built from the ground up — formulating organic herbal tinctures, body oils, balms, and teas that reached clients around the world. As founder and CEO she shaped every part of the business, from product formulation to brand and operations, learning firsthand what it takes to build a wellness company in a tightly regulated space. She has shared her knowledge widely ever since — as a featured guest on numerous wellness and Ayurveda podcasts, and an invited speaker and instructor at national and international events, including the National Ayurvedic Medical Association conference and the American Herbalists Guild.
Her leadership reaches into community life as well. From 2004 to 2007, she helped establish the White Salmon Valley Educational Foundation, serving as its first Vice President, and conceived its now-annual fundraiser, The Grape Escape — which over 18 years has raised millions of dollars supporting local schools, artists, farmers, and teachers. Earlier in her career, she interned for the Georgia State Supreme Court's Commission on Professionalism and worked at one of Atlanta's oldest real estate law firms, later receiving a state grant to organize and run a court-mandated mediation and education program across 13 counties.
Giving Back
Jo's commitment to volunteerism reflects her passion for youth development. She taught yoga in elementary and high schools while her children were young, and volunteered as a youth soccer coach for girls aged 9–12 — quietly folding simple elements of yoga and breath into her coaching along the way.
Credentials & Training
The Physics Behind the Practice
His tenth-birthday gift was a telescope — and for years afterward he was forever borrowing his sister's microscope when she wasn't looking. That pull toward the invisible, toward what is actually happening in there?, never left him.
It carried him through advanced degrees in physics and mathematics and deep into quantum mechanics — as a young researcher in national laboratories in Canada and the United States, he ran positron–electron annihilation experiments, the strange territory where matter meets antimatter, and worked with light at its most fundamental scale, publishing in some of the world's most prestigious scientific journals.
For Erik, physics was almost an inheritance: his mother played as a child in Niels Bohr's Copenhagen laboratory, and decades later a grandson of Bohr — one of the founding fathers of quantum physics — worked out the calculations behind Erik's own experiments.
Those same quantum principles would carry him into three decades at the frontier of precision: the machines that make the world's microchips, instruments that can measure structures only a few atoms wide. At KLA and Nova he led teams of more than twenty PhD scientists, working hand in hand with one of the world's most advanced chipmakers, and built a major business from the ground up — on technical depth, genuine relationships, and a stubborn love of hard problems.
In his later years, that work turned increasingly toward data itself — teaching machines to find patterns in vast streams of measurements, an early, hands-on immersion in machine learning and AI well before they entered everyday language. It's a fascination that hasn't faded.
But Erik has always been an artist as much as a scientist. A photographer whose work has been exhibited over many years, he has spent his life thinking about light — how it travels, how it reveals, how it can be shaped into something true and beautiful. A great photograph, like a great measurement, is really about learning to see.
There is a personal thread here, too. Erik's mind has always been a busy one — quick, curious, slow to settle. Like Jo, he found that the pulsed light and sound he now helps shape did for him what simply trying to relax never could: it gave an active mind a place to land. When he says this work reaches the nervous system, he isn't speaking in metaphor — he is speaking as someone who has spent a lifetime measuring light, and who has felt what it can do.
Where Jo brings the wisdom of Ayurveda, Erik brings the physicist's eye — and the wonder of a ten-year-old still chasing light across the dark. Together, they ground 5,000 years of tradition in modern science.
Credentials & Background
Ayurveda guides. Science supports. You transform.
Every NeuroVeda journey begins with Ayurvedic assessment — understanding your constitution, your current imbalances, and what your body and mind actually need. Light therapy is then introduced as a precise, evidence-backed tool to deepen and accelerate that healing. We don't ask you to believe anything. The results speak clearly enough.
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